Obviousness: If the vision is immediately obvious, its value and odds of success are likely to be much higher than an innovation who’s value is difficult to explain or understand.
Future
Ahead of its time: Pursue “dreams of the future” not only the present. These often involve breakthroughs that render market sizes and societal impact almost impossible to calculate. “Skim the creme before others know it’s cream.”
Impact
High societal impact: This criterion translates into extraordinary successes. Investors give the highest consideration to innovation that has exceptional societal impact.
Profit
Large profit margins: These solve the almost inevitable errors that even great managers make.